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Boosting ROI with Meta Ads: An Esthetician Case Study.

The meaningful impact of effective advertising on a new business.

Case Study: 8x Return On Investment (ROI)
Through Strategic Meta Ad Campaigns

Client's Review

Watch the short interview with one of Top Ad Online’s clients, Irina Alarov. Irina, a certified esthetician who started her practice in January 2022, offers a variety of facial services and is located in LA, California.

In this interview, we discuss her experience with our advertising agency. Irina explains why she chose Top Ad Online right at the beginning of her journey and talks about the results of her project. She also shares advice for others who are in a similar position.


When Irina, a certified esthetician, came to Top Ad Online, she was starting from zero and needed to build a brand from the ground up. With no established client base or online presence, Irina sought to create a strong foundation for her business, aiming for quality leads and return customers while gradually increasing revenue.

The Challenge

Irina’s primary challenge was to establish a brand presence and attract quality leads on a limited budget. Starting with minimal resources, the goal was to create a scalable strategy that would grow her business over time.

beauty spa website design

The Strategy

Top Ad Online developed a comprehensive strategy to build Irina’s brand and increase her revenue:

  • Customized Sales Scripts: Created tailored sales scripts to enhance client engagement and conversion rates.
  • Tracking ROI and Progress: Implemented a robust system to track return on investment (ROI) and monitor campaign progress.
  • Facebook Campaigns: Launched targeted Facebook ad campaigns to boost visibility, reach new potential clients, and drive revenue growth.
  • Landing Page to Website Evolution: Initially built a landing page that eventually evolved into a full-fledged website as Irina’s services and products grew.

The Results

The results of the campaign were outstanding. Below is a detailed analysis of the performance metrics:


Return on Ad
Spend (ROAS)


Long-term Client Retention


New Website Users


Engagement Rate

Key Takeaways

  1. Effective Budget Utilization: Achieved significant sales with a minimal ad spend, demonstrating the efficiency of the ad campaigns.
  2. Lead Generation and Retention: Successfully generated quality leads and established a base of returning customers, fulfilling the client’s goals.
  3. Scalable Business Growth: Developed a scalable strategy that allowed Irina’s business to grow steadily over time, evolving from a single landing page to a comprehensive website.
Key takeaways

The partnership between Irina and Top Ad Online highlights the power of strategic Facebook advertising in building a brand from scratch and driving business growth. Through customized sales scripts, effective tracking systems, and targeted ad campaigns, Top Ad Online helped Irina achieve her business goals and establish a strong, lasting presence in her market.

Contact us today to start your journey toward exceptional ROI and business growth with expertly crafted Meta ad campaigns

Frequently Asked Questions about Advertising Agency.

We offer a comprehensive range of advertising services, including Meta (Facebook and Instagram) ads, Google Ads, display advertising, video advertising, and social media marketing. Our services are tailored to meet the specific needs and goals of each client, ensuring maximum reach and engagement.

We start by understanding your business goals, target audience, and industry. Based on this information, we conduct thorough market research and competitor analysis to develop a customized advertising strategy. This strategy is designed to maximize your ROI by reaching the right audience with the right message at the right time.

We measure the success of an advertising campaign using key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), conversion rate, and overall engagement metrics. We provide detailed reports and insights to track the campaign’s performance and make data-driven decisions for optimization.

Our advertising services stand out due to our personalized approach, data-driven strategies, and commitment to delivering exceptional results. We work closely with our clients to understand their unique needs and goals, and we continuously optimize our campaigns based on real-time data and insights. Our team of experts stays up-to-date with the latest industry trends and best practices to ensure your campaigns are always ahead of the curve.

We ensure that your advertising budget is used effectively by focusing on precise targeting, high-quality creatives, and continuous optimization. We regularly monitor and analyze campaign performance to identify areas for improvement and adjust strategies as needed. Our goal is to maximize your ROI by delivering the best possible results within your budget.

Yes, we can help with both short-term promotional campaigns and long-term brand-building strategies. Whether you need to drive immediate sales through a seasonal promotion or build a strong brand presence over time, our team has the expertise to develop and execute effective advertising strategies tailored to your specific needs.