To create a successful Advertising Campaign, you need to make sure your potential client’s overall experience is to the point.
Assuming your ad caught the eye of a potential client, you have less than 10 seconds to impress them!
Make sure to follow the five key elements below to generate an excellent advertising campaign results:
- Define what do you sell and what is the problem you solve.
Show your potential clients you know what they need. When you are selling your services or your products, people don’t buy any of it cause they must have it, they buy the experience with you that you have given them. As a customer, I would like to be able to find your product quickly and have a smooth experience. Keep that in mind.
- Write an Ad using your client’s language.
It’s essential to talk with your customers daily. You want to get to know them and understand their needs and why they choose you. Listen carefully to the words they are using, and try to use it in the ad. If they do not feel related to your ad- they won’t click it, and you missed your window.
For example, I can use two different languages to ask:
Realtor to a Realtor- What is the address of this listing? Vs. Realtor to my client- What is the address of your home?
See the difference? Make it personal. Speak their language.
- Laser target your market. Who is your audience? By audience, I mean, who is your typical client?
Make sure to spend your money and resources wisely on the audience who relate to your services or products. While better understanding your audience, you need to work around the following aspects: What is their age group, what they do for a living, where they like to shop, what are their hobbies, what is their pain, why they choose you, what problem do you solve for them, what is their education level, what is their monthly/ annual income.
The more info you have, the better your ad will perform.
- Always provide the best customer service.
Make sure you did such an excellent job that your clients can’t keep the experience to themselves and share it with the world!
- Ask your clients to write a good review. Use social proof as to the word of mouth of nowadays.
A genuine review is priceless, and it’s attractive to new potential clients. It provides them with social proof. When a client is happy with your service, be sure to mention that you will highly appreciate a review on your Facebook page/ Yelp / Google… Then, help your clients spread the word. Get a screenshot of the review and mention it in your ad.
Our marketing strategy revolves around the market research we do in advance. We help you connect all the dots and create a laser target ad that will reach your ideal client.
Contact us today to grow your exposure through social media sponsor ads.