Paying for clicks can feel like a gamble- will it actually drive results, or just drain your budget? The truth is, advertising doesn’t have to be a shot in the dark. By estimating a few key metrics ahead of time, you can plan for success and set realistic expectations. Stop guessing and start predicting your ROI with confidence.
How much are you ready to invest in growth?
Not running ads yet? No problem. A good rule of thumb: allocate 10% of your marketing budget. Once you’ve entered your other metrics, you’ll see how adjusting your budget impacts profit and performance.
Projected Monthly Ad Spend ($): $500
What’s a customer worth to you?
Think beyond just a single sale-consider lifetime value, especially if you offer packages or recurring services. This number is key to understanding how many leads you need to be profitable.
Average Sale Price ($): $4000
What’s your target cost per click?
Ad platforms like Meta and Google vary in cost based on your audience and competition. Most businesses see clicks in the $1–$7 range. Use tools like Google Keyword Planner to estimate CPC- or let us help you refine your ad strategy.
Expected CPC ($): $2.00
What percentage of visitors become leads?
Your conversion rate tells you how well your site turns traffic into potential customers. For most service businesses, 2-3% is a solid benchmark- but higher is always better. Not there yet? Focus on strong CTAs, landing pages, and user experience to improve your numbers.
Target Conversion Rate (%): 2%
How many leads actually close?
This is where marketing and sales meet. Knowing your lead-to-close rate helps you forecast revenue more accurately. Align your funnel, qualify better leads, and make sure sales is set up to convert.
Lead to Customer Rate (%): 30%
Book a free ad strategy session and we’ll help you build your winning campaign.
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