Client’s Wishes: Start a business with a strong base of cliental.
Client’s Goals:
– Quality leads and return customers.
– Gradually increase revenue.
Business Strategy:
– Build a brand on demand and customized sales script.
– Create a system to track return on investment (ROI) and monitor progress.
– Set up Facebook campaigns to increase visibility, reach new potential clients, and grow revenue.
Results:
– The Facebook campaigns were a success and all goals were reached.
– Irina received 60 leads in 40 days, at a $6 cost per lead.
– Almost a year later, Irina reported that she has returning clients from the first campaigns we ran.
The ideal platform depends on your needs:
WordPress: Highly customizable, suitable for both simple and complex websites. Offers a vast array of plugins but might require some technical know-how.
Wix: User-friendly with drag-and-drop functionality. Best for small to medium-sized businesses or personal sites.
Squarespace: Known for its aesthetic templates and ease of use. Great for creatives and small business owners.