Building a Thriving Business from the Ground Up
Top Ad Online, a dynamic digital marketing agency from Fort Lauderdale, Florida, took on the exciting challenge of guiding Estetica by Irina, an emerging esthetician clinic in Los Angeles, California, through its initial stages of business development. Starting in 2021, our collaboration began by laying a robust foundation for this new venture in the beauty industry.
Crafting a Clear Vision and Strategy
Recognizing the importance of a clear message and vision for new business owners, we first focused on sharpening Irina’s brand identity and business goals. Our team provided comprehensive business coaching, ensuring that Irina’s passion for skincare and beauty was translated into a compelling brand story.
Long-term Client Acquisition Campaign
With the brand foundation set, we initiated a strategic advertising campaign designed for sustained client growth. Over two years, this approach proved successful, with many clients from our initial campaigns continuing to return to Estetica by Irina. This lasting client relationship underscores the effectiveness and longevity of our marketing strategies.
Streamlined Operations with CRM Integration
Parallel to the marketing efforts, we implemented a CRM system to efficiently manage leads and organize business operations. This system has been crucial in keeping Estetica by Irina’s business streamlined and responsive as it grows.
Website Development for Evolving Needs
As the business flourished, it became evident that Estetica by Irina required its own dedicated online space. Moving away from a third-party website, we built a custom, professional WordPress website. This site not only showcases Irina’s services but also enhances user experience and elevates the brand’s online presence.
Adapting to Growth: A Journey of Transformation
The success of Estetica by Irina highlights our understanding of the dynamics of new businesses and our adaptability to their evolving needs. At Top Ad Online, we pride ourselves on being a partner that supports and guides businesses at every stage of their growth journey, ensuring they thrive in today’s competitive landscape.
The ideal platform depends on your needs:
WordPress: Highly customizable, suitable for both simple and complex websites. Offers a vast array of plugins but might require some technical know-how.
Wix: User-friendly with drag-and-drop functionality. Best for small to medium-sized businesses or personal sites.
Squarespace: Known for its aesthetic templates and ease of use. Great for creatives and small business owners.
