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Part B: Why Is Online Brand Awareness Vital?

According to Statista, almost 4.57 billion people were active internet users as of July 2020.
That’s a whopping 59% of the global population! If you don’t adjust your offline advertising to online, you may not have a business for much longer.
Think about it. If people don’t know about your business, how can they find you?

Here are only a few of the corporations that failed to innovate:
Blockbuster, Segway, Blackberry Motion, Sears, Myspace, Macy’s, Motorola, Sony, Abercrombie & Fitch, Hummer, Atari, Toys R Us..

When was the last time you opened a magazine? now, when was the last time you logged into social media?
I bet that the latter was more recent.

Online advertising and brand awareness are among the most significant factors contributing to business growth.
Focussing on this core element of your business will benefit you in so many ways:
-Raise your brand profile to a wide audience.
-Grow your audience exposure and customer base.
-Increase potential clients and sales.
-Re-engage with those same clients again within seconds.
-Communicate your unique selling proposition (USP) and value to potential customers.
-Convey your message and brand identity.

In summary, it is crucial to increase your brand awareness so that customers can readily recall and connect with the company and it’s products/services. Currently, people spend their time surfing on the internet, you need to utilize all assets at your disposal to engage your audience – and social media platforms are the best way to target your users.

The best ways to establish brand value:
-Grow your business exposure on Social media.
-Create shareable content.
-Perform search engine optimization on Your Website.
-Start guest posting on other sites.

Small- Medium business owners, call now to schedule a strategy call for your business and start growing your exposure! (904) 572-2959
*Priority to Spa & Beauty Salon businesses*

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